About Us
Advisors. Investors. Partners.
Three roles, one standard of care.
First Avenue Investment Counsel Inc.
A Canadian firm, built around families.
We are a founder-led investment management firm and multi-family office dedicated to serving high-net-worth individuals and families. First Avenue applies a pension-style approach to portfolio management, bringing the same disciplined, long-term investment frameworks traditionally reserved for large institutional investors to the private wealth space.
Alongside discretionary portfolio management, First Avenue provides a comprehensive range of multi-family office services, including wealth planning, tax coordination, estate strategy, and family governance.
Founded on the principle that true wealth management goes beyond portfolio returns, the firm takes a fully integrated approach, acting as a trusted partner across every dimension of a client's life.
The structure is the strategy.
How We Serve Clients
Exclusive
Investment Opportunities
Comprehensive
Planning
Pension-style
Approach to Investing
Our Mission
Clear thinking,
steady execution.
To guide our clients through the complexities of wealth, with clear thinking and steady execution, so they can pursue what matters most.
Our Vision
Peace of mind,
across generations.
To pair proven investment management with full-spectrum planning, and create peace of mind for families across generations.
Who We Are
Five values
guide our work.
We pride ourselves on attracting and retaining talent that strives for greatness in their personal lives, professional careers and their communities.
Our unwavering commitment to ethical conduct and transparency builds trust, fosters long-term relationships and enables us to lead with purpose.
We cultivate an inclusive culture, embracing continuous learning and collaborative idea generation for growth and advancement.
We are building a legacy that extends beyond financial wealth through commitment to our people, clients and communities.
Our capital is invested alongside our clients. Our families’ financial security is aligned with our clients. We are Advisors. Investors. Partners.